Worked examples
Real numbers, real scores.
“hit $10K MRR in 6 months”
68%
The Group Chat Is Concerned
- Customers required
- 334
- Net-new customers / month
- 56
- Qualified visitors / month
- 1,856
“grow from $2K to $10K MRR this year”
17%
Suspiciously Reasonable
- Customers required
- 200
- Net-new customers / month
- 17
- Qualified visitors / month
- 556
“reach $50K MRR in 18 months”
20%
Suspiciously Reasonable
- Customers required
- 417
- Net-new customers / month
- 24
- Qualified visitors / month
- 1,159
How it’s scored
Math, not vibes.
Every factor is scored on its own, capped, and added up to a score from 0 to 100. Same inputs, same score, every time. It measures how hard the plan leans on optimism, not your odds of success.
Full methodologyRequired growth rate
Compound monthly MRR growth needed ÷ 4. Starting from $0 scores a flat 24.
max 28
Customer acquisition
Net-new customers needed per month ÷ 2.5.
max 24
Timeline compression
(12 − months) × 2.1 — anything under a year adds pressure.
max 20
Distribution gap
Qualified visitors needed per month at your conversion rate ÷ 450.
max 20
Churn sensitivity
Monthly churn % × 1.5.
max 12
Questions
Before you commit.
How many customers do I need for $10K MRR?
Divide the target by what one customer pays each month. At $50 a month that is 200 customers; at $20 it is 500. The calculator also adds back the customers you lose to churn, because those have to be replaced before you grow.
What monthly growth rate does my MRR goal need?
It is the compound rate that turns today's MRR into the target by your deadline: (target ÷ current)^(1 ÷ months) − 1. Starting from $0 has no rate at all, which is why a zero-revenue start is scored as its own risk.
Is a high Delulu Score bad?
It means the plan relies on several optimistic things going right at once: fast growth, lots of traffic, low churn. It is not a probability of failure. Use the breakdown to see which assumption is carrying the most weight.